Books

Consumer Behavior and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Product Management (McGraw-Hill/Irwin Series in Marketing)
Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing)
Preface to Marketing Management with Powerweb
Ready, Blame, Fire!: Myths and Misses in Marketing
Consumer Behavior: Concepts and Applications
Strategic Marketing (McGraw-Hill International Editions)
Global Marketing: Foreign Entry, Local Marketing and Global Management
Marketing Management: Knowledge and Skills
Overrun Edition: O/R Marketing +Powerweb CD (McGraw-Hill/Irwin Series in Marketing)
Internet Marketing: Readings and Online Resources (McGraw-Hill International Editions: Marketing & Advertising Series)
Marketing Game
Overrun Edition: O/R Intl Marketing+ Pweb
Marketing: The Core
Fundamentals of Selling: Customers for Life Through Service
Advert and Promotion+ Pweb
Value Space: Winning the Battle for Market Leadership
The One-day Marketing Plan: Organizing and Completing a Plan That Works
The Fundamentals of Business-to-business Sales and Marketing
Power Sales Writing
No Lie: Truth Is the Ultimate Sales Tool
Sales Success Handbook
The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers and Driving Profits Through the Roof
Simple Selling: Common Sense That Guarantees Your Success
Why Customers Won't Do What You Want: 24 Solutions to Overcoming Common Selling Problems

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